Ground Rent Fund
Last Revised: 09/05/2018
Ground Rent Fund cares about your privacy. For this reason, we collect and use personal data only as it might be needed for us to deliver to you our world-class products, services, websites and mobile applications (collectively, our “Services”). Your personal data includes information such as:
- Telephone number
- Date of birth
- Email address
- Other data collected that could directly or indirectly identify you.
If at any time you have questions about our practices or any of your rights described below, you may contact us at firstname.lastname@example.org. This inbox is actively monitored and managed so that we can deliver an experience that you can confidently trust.
What Information Do We Collect?
We collect information so that we can provide the best possible experience when you utilize our Services. Much of what you likely consider personal data is collected directly from you when you:
- Complete contact forms or request newsletters or other information from us (for example: email)
- Purchase any of our Services (for example billing information, including name, address, credit card number)
- Request assistance from our Support Team (for example: phone number)
However, we also collect additional information when delivering our Services to you to ensure necessary and optimal performance. These methods of collection may not be as obvious to you, so we wanted to highlight and explain below a bit more about what these might be (as they vary from time to time) and how they work:
Cookies and similar technologies
Cookies and similar technologies on our websites and our mobile applications allow us to track your browsing behaviour, links clicked, items purchased, your device type, and to collect various data, including analytics, about how you use and interact with our Services. This allows us to provide you with more relevant product offerings, a better experience on our sites and mobile applications, and to collect, analyse and improve the performance of our Services. We may also collect your location (IP address) so that we can personalize our Services.
Facebook Pixel and Tracking
The Facebook Pixel is utilized on the Ground Rent Fund website and is used to measure ad conversions or retarget advertisements on Facebook. The Facebook pixel allows Ground Rent Fund to serve ads based on someone’s past visits to the email@example.com website.
To control your Facebook Ad preferences go to https://www.facebook.com/ads/preferences/
Data about Usage of Services
Data about Usage of Services is automatically collected when you use and interact with our Services, including metadata, log files, cookie/device IDs and location information. This information includes specific data about your interactions with the features, content and links (including those of third-parties, such as social media plugins) contained within the Services, Internet Protocol (IP) address, browser type and settings, the date and time the Services were used, information about browser configuration and plugins, language preferences and cookie data, information about devices accessing the Services, including type of device, what operating system is used, device settings, application IDs, unique device identifiers and error data, and some of this data collected might be capable of and be used to approximate your location.
Supplemented Data may be received about you from other sources, including publicly available databases or third parties from whom we have purchased data, in which case we may combine this data with information we already have about you so that we can update, expand and analyse the accuracy of our records, identify new customers, and provide products and services that may be of interest to you. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.
For what purpose does Ground Rent Fund collect my information?
We strongly believe in both minimizing the data we collect and limiting its use and purpose to only that:
- For which we have been given permission
- As necessary to deliver the Services you purchase or interact with
- As we might be required or permitted for legal compliance or other lawful purposes.
Delivering, improving, updating and enhancing the Services we provide to you.
We collect various information relating to your purchase, use and enquiry. We utilize this information to:
- Improve and optimize the operation and performance of our Services (including our websites and mobile applications).
- Diagnose problems with and identify any security risks, errors, or needed enhancements to the Services.
- Detect and prevent fraud and abuse of our Services and systems
- Collecting aggregate statistics about use of the Services.
- Understand and analyse how you use our Services and what products and services are most relevant to you.
- Often, much of the data collected is aggregated or statistical data about how individuals use our Services and is not linked to any personal data, but to the extent it is itself personal data is linked or linkable to personal data, we treat it accordingly.
Communicating with you
We may contact you directly or through a third party service provider regarding products or services you have signed up or purchased from us, such as necessary to deliver transactional or service-related communications. We may also contact you with offers for additional services we think you’ll find valuable if you give us consent, or where allowed based upon legitimate interests. You don’t need to provide consent as a condition to purchase our goods or services. These contacts may include:
- Text (SMS) messages
- Telephone calls
- Automated phone calls or text messages.
If you would like to request that your details are removed from our database, please contact us at firstname.lastname@example.org.
Our commitment to privacy
Ground Rent Fund value their customers and respect their privacy.
By using the groundrentfund.co.uk website and/or making online purchases of products or enquires, you agree to the terms and conditions of Ground Rent Fund Policy. If our Policy changes in the future, we will notify our customers and website users of any such changes by posting an updated policy on our website. If we make any material changes we will notify you by email or by means of a notice on this Site prior to the change becoming effective.
Following the posting of such non-material changes, your continued use of the groundrentfund.co.uk UK website will constitute your acceptance of these changes and you will be bound by such changes. If you do not continue to use the groundrentfund.co.uk website following a change to our Policy but take no other action with respect to your personal information, our use of that information will remain subject to our Policy as it was in effect prior to the change.
We may offer you the ability to connect with our website or use our applications, services, and tools using a mobile device, either through a mobile application or via a mobile-optimized website. The provisions of this Policy apply to all such mobile access and use of mobile devices. This Policy will be referenced by all such mobile applications or mobile-optimized websites.
We use multiple web analytics tools provided by service partners such as Google Analytics and Hotjar to collect information about how you interact with our website or mobile applications, including what pages you visit, what site you visited prior to visiting our website, how much time you spend on each page, what operating system and web browser you use and network and IP information. We use the information provided by these tools to improve our Services. These tools place persistent cookies in your browser to identify you as a unique user the next time you visit our website.
Each cookie cannot be used by anyone other than the service provider (ex: Google for Google Analytics). The information collected from the cookie may be transmitted to and stored by these service partners on servers in a country other than the country in which you reside. Though information collected does not include personal data such as name, address, billing information, etc., the information collected is used and shared by these service provider in accordance with their individual privacy policies.
How can I access or change my personal information, withdraw my consent, or make inquiries or complaints in relation to this Policy and the Ground Rent Fund privacy practices?
Ground Rent Fund will ensure that the personal information it collects is as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used. You are entitled to request access to and correction of your personal information collected by us. In order to make such a request, or if you have any questions or to make any complaint in relation to this Policy and Ground Rent Fund’s privacy practices, please contact our privacy officer by writing to:
First Floor Offices, The ACC, Market Street, Altrincham WA14 1PF
If you have consented to the collection, use and/or disclosure of personal information as identified herein, please note that you can also withdraw your consent at any time by communicating with our privacy officer as provided above.
How long is personal information retained?
We will keep your personal information only as long as is reasonably necessary for the purposes described in this Policy or such longer period as may be required by applicable law.
How is personal information secured?
We have adopted appropriate measures to ensure the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. When you enter sensitive information (such as a phone number or email address) on our website, we encrypt the transmission of that information to a secure data storage solution. Furthermore, each and every Ground Rent Fund employee, mandatory or agent must abide by this Policy. If you have any questions about security on groundrentfund.co.uk, you can contact us at email@example.com.
When you use our mobile optimized website we may receive information about your location and your mobile device, including a unique identifier for your device. Ground Rent Fund and our service providers may use and store this information to provide you with location-based services, search results, and other personalized content. Ground Rent Fund will provide notifications only to those customers who accept to receive such notifications. Most mobile devices allow you to control or disable location services in the device’s setting’s menu. If you have questions about how to disable your device’s location services, we recommend you contact your mobile service carrier or the manufacturer of your particular device.
First Floor Offices, The ACC, Market Street, Altrincham WA14 1PF
We will respond to all requests, inquiries or concerns within 2 (2) days.